The 2017 Digital Trends You Need to Know Right Now

10-07 (RYAN): The 2016 Rundown of the Digital Trends You Should Know

Here’s what you need to know about digital marketing in 2017:

  1. We are living in a mobile-first world. 56% of online traffic now comes from mobile devices. That means that development should follow a mobile first design process and that your content needs to be ready for on the go consumption.
  2. Content is king–more specifically, video content. Cisco predicts that by 2019 80% of internet traffic will be from video.
  3. If Facebook and Google have any say in it, the world’s bottom 1% will rapidly be coming online. This influx of users will present unique opportunities and challenges for companies across the globe.
  4. Live streaming is a popular introduction by large social media players. Facebook Live, Meerkat, Periscope, Snapchat, you name it, they are all becoming players in the way we interact online.
  5. SEO is more important than ever, don’t underestimate the power of being #1 on Google search. In fact it’s estimated that roughly 33% of clicks go to Google’s first entry.
  6. Social Media platforms and Google search are beginning to invest heavily in optimization flows and you should too. Google’s rich cards and Facebook’s in application ads mean that users don’t even have to visit your site to take action with your brand.
  7. Social media platforms are abundant and they vary drastically among age groups. Don’t be fooled and think Facebook, Twitter, and LinkedIn will do. People are connecting on Snapchat, Instagram, Facebook Messenger, YouTube, Tumblr, Pinterest, etc., etc.. That means you should be too.
  8. Virtual reality is here and big names like Google, Facebook, Samsung, Sony, and HTC, are pushing the technology and touting it as the next big thing. It’s not too early to begin strategizing now.
  9. Customers expect you to be more relatable than ever. In fact some are even jumping ship just because you have poor customer service. Keep it human, relatable, patient, and polite.
  10. Email still matters and people are checking it every day. Don’t get to thinking that social media can replace your personal communication efforts through email.
Posted by Ryan Winemiller

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