How can you be sure that the digital dollars you’re spending are reaching your target audience and, more importantly, resonating with them?
How can you translate digital traffic to actual engagement with the audiences that matter most, especially the ones you haven’t met yet?
How do you educate your audience with targeted and appropriate content while on a tight budget?
How can you collect large amounts of data while still making the information accessible and actionable?
How do you spend resources to ensure wins and insights to make those bare-knuckle battles easier in the future?