When you’re trying to move forward an issue agenda that spans stakeholders of disparate industries in every corner of the country, how do you identify who your most active supporters will be? With Crowdskout, you can.
A major Washington-based trade group representing multinational corporations throughout the United States across a range of business industries wanted to get better at activating grassroots supporters in every corner of the country. The trouble was, there was no single issue that united a potential supporter to another, and so the group had no idea what might hook or op when outreaching to audiences online (and how to keep audiences coming back to support causes in the future).
In the past, the group had generated lists of would-be supporters through scattershot calls-to-action and get-out-the-vote campaigns, but they had virtually zero insights into the fabric of this audience—who they were, how they consumed content, and how to connect with them across multi-channel marketing campaigns in an ongoing way.
Using Crowdskout, the group was able synthesize all of the scattered lists in their organization from past campaigns to identify and append voter profiles back to their existing lists of one-time supporters to build personas of would- be supporters. Thus the group was better able to identify the best promotion channels to find new supporters who shared similar traits. In turn, the group was also able to constantly hone this by tracking how new and growing audiences responded to new content—for instance, testing text-only email outreach versus video-rich content to see what hooked audiences.
The group then enhanced this outreach operation by honing its campaign tactics based on analysis of ongoing marketing to its data-set, insights made possible by the 24/7 data collection of Crowdskout both on the group’s existing digital properties as well as through third-party tools the group uses.