How can you translate digital traffic to actual engagement with the audiences that matter most, especially the ones you haven’t met yet? With Crowdskout, you can.
A public policy think tank and advocacy operation had a popular government transparency website, with monthly visitors in the hundreds of thousands. Those visitors were potential supporters that were being lost, with very little way of capturing information about the visitors or any way of ever contacting them again. The think tank needed a way to gather more information on these supporters and turn them into repeat visitors, supporters, and eventually, donors.
Crowdskout forms, surveys, quizzes and other email acquisition tools were deployed on the site, along with Crowdskout tracking code. Crowdskout then automatically matched their email addresses to their Crowdskout User IDs— allowing the think tank to track web behavior back to their supporters, including videos watched and pages viewed. Using information gleaned from the user, Crowdskout also began scouring the internet looking for matches to social media profiles, including Facebook, Twitter and LinkedIn.
Using Crowdskout’s data acquisition tools, the think tank’s email list grew to nearly 10,000 organic opt-in supporters in the first 3 months of use. With their newfound level of insight, the think tank can target supporters based on their web habits and interests and on any social network they use. As a result, the think tank is now:
|Using this insight to inform their fundraising efforts.|
|Targeting their research and information based on previous supporter behavior, driving better engagement.|