In an era where digital advertising is king, how can you be sure that the digital dollars you’re spending are reaching your target audience and, more importantly, resonating with them? With Crowdskout, you can.

 

The Problem

A web publisher launched a multi-platform, multi-million dollar ad campaign aimed at driving readership to their site. The publisher not only wanted to know what message was most effective at driving traffic, but which ads drove readers that were most engaged and took specific actions on their site—and what the profiles of those visitors tells them about their audience.

The Solution

Crowdskout was deployed on the site, utilizing the forms, surveys and quizzes in different formats, along with the Crowdskout tracking code. By using Crowdskout, the publisher was able to track which ads drove which people to the site, and what they did when they got there. Crowdskout then matched that information to their unique Crowdskout IDs, along with civic, consumer and demographic information, allowing the publisher to see the unique profiles and personas of their visitors, along with their habits, preferences and web activity.

The Result

The publisher was able to gain more insight into who their readers are and how to keep them engaged and coming back, learning how to tweak their content to appeal to certain audience segments. By using Crowdskout, the publisher was also able to ensure their ad campaign dollars weren’t being wasted, pivoting their campaign based on what was working best. As a result, the publisher achieved:

think tank case study number one imageBetter, smarter use of ad dollars
think tank case study number two imageIncreased traffic from the ability to pivot their ad campaign quickly
think tank case study number two imageMore accountability with their ad agency
private policy group case study data scraping imageFORMS, SURVEYS, & QUIZZES
private policy group case study analysis and modeling imageCROWDSKOUT TRACKING CODE
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think tank case study ipad image

Using Crowdskout, the publisher was able to ensure their ad dollars weren’t being wasted, pivoting their campaign based on what was working best.

More of our Satisfied Clients

Web Publisher

How can you be sure that the digital dollars you’re spending are reaching your target audience and, more importantly, resonating with them?

Public Policy Think Tank

How can you translate digital traffic to actual engagement with the audiences that matter most, especially the ones you haven’t met yet?

Public Policy Group

How do you educate your audience with targeted and appropriate content while on a tight budget?

Presidential Campaign

How can you collect large amounts of data while still making the information accessible and actionable?

Advocacy Group

How do you spend resources to ensure wins and insights to make those bare-knuckle battles easier in the future?

National Trade Association

How do you identify who your most active supporters will be?