In an era where digital advertising is king, how can you be sure that the digital dollars you’re spending are reaching your target audience and, more importantly, resonating with them? With Crowdskout, you can.
A web publisher launched a multi-platform, multi-million dollar ad campaign aimed at driving readership to their site. The publisher not only wanted to know what message was most effective at driving traffic, but which ads drove readers that were most engaged and took specific actions on their site—and what the profiles of those visitors tells them about their audience.
Crowdskout was deployed on the site, utilizing the forms, surveys and quizzes in different formats, along with the Crowdskout tracking code. By using Crowdskout, the publisher was able to track which ads drove which people to the site, and what they did when they got there. Crowdskout then matched that information to their unique Crowdskout IDs, along with civic, consumer and demographic information, allowing the publisher to see the unique profiles and personas of their visitors, along with their habits, preferences and web activity.
The publisher was able to gain more insight into who their readers are and how to keep them engaged and coming back, learning how to tweak their content to appeal to certain audience segments. By using Crowdskout, the publisher was also able to ensure their ad campaign dollars weren’t being wasted, pivoting their campaign based on what was working best. As a result, the publisher achieved:
|Better, smarter use of ad dollars|
|Increased traffic from the ability to pivot their ad campaign quickly|
|More accountability with their ad agency|