Creating Tailored Forms and Collecting Better Data

Creating Tailored Forms and Collecting Better Data – A User Guide to Conditional Logic

Alex Tracy
Alex Tracy

This post is the second in a three-part series to empower Crowdskout customers to use the platform more effectively and better leverage their data-sets. Read our first post on how to organize your data better using Custom Attributes.

 

 

Getting contacts to respond to a petition or survey online can often feel like a herculean feat. So when it comes to collecting useful data for your cause, it’s important to be sure you’re asking (and have the functionality to ask) the right questions to maximize your outreach efforts. Conditional Logic on Crowdskout’s Forms and Web Forms gives you and your team the power to do just that.

Conditional Logic allows you to ask targeted questions dynamically based on a respondent’s previous answers. It’s the secret sauce that gives you control over the information you display on your petitions and surveys, creating a more customized experience for your respondents, while you collect data that is highly-tailored to the goals of your outreach effort.

For example, if you are running an outreach effort for a local environmental organization, you might send out a petition to contacts asking them to sign up for a river clean-up event. Your first question can solicit participation, asking,“Will you help clean up the river?” Then, if respondents answer yes, you can trigger another question that asks “Why does cleaning up the river matter to you?” in order collect testimonials to put on your website. Or you could ask “What date can you come help clean the river?” to qualify them even further.

The use cases for Conditional Logic are endless–deploy this functionality to deep-dive into what motivates your audiences to hold the views they do, or use it to plan for events more accurately as you funnel volunteers and attendees into different buckets. The choice is yours!

Watch our video above on how to use conditional logic with your Forms and Web Forms. Or head to our Help Center to learn more about setting up your outreach efforts using Conditional Logic.