It’s crucial to target the right person with the right message at the right time to rally supporters to take action. This is especially true for ad targeting. That’s why we’re excited to announce that starting today, Crowdskout customers can push custom audiences directly to Facebook.
Now you can create an audience or segment in Crowdskout and send it directly to your Facebook Ads account, targeting your supporters or finding new potential donors or volunteers. This new feature, in addition to our integration with Facebook Lead Ads, means better results with less guesswork.
Here’s how it works:
Let’s say you’ve been building a list of individuals within Crowdskout who have volunteered for your organization or filled out a supporter-petition in the past. Since this group is familiar with your organization, you might want to ask them for more support—simply send that list to Facebook directly from Crowdskout to deliver messages to your intended audience. Looking to find more supporters who look like that audience? Use those custom audiences to do lookalike targeting inside Facebook to expand your reach.
There’s no more wasting ad budget on individuals you’re not interested in reaching. Interested in how Crowdskout can help you run more effective Facebook ad campaigns? Give us a shout or check out this article.